Niyati Kapoor

                                                                 niyatikapoor99@gmail.com         +919910045423             New Delhi, IND                    Linkdln-https://bit.ly/3f2qG3e

LOOKING FOR A RIGHT FIT?

I am-A marketing enthusiast driven by continuous improvement, eagerness to learn, and explore. I’ve gained valuable experience working with HP India further enhancing my skills and knowledge in the field. What drives me?-Communication, creativity and ideas. A quote I live by- Your choices make you!

ACADEMIC QUALIFICATIONS

The University of Bristol-MSc. Marketing (strategy and development) 2:1(overall) 2022 . Thesis: Use of storytelling as a branding tool in fashion industry                                                                                                                                                                                                                                      ● Founder and President of UoB Marketing Society, engineered a 10% growth in society membership and awareness.                                                                                                                                         ● Bristol PLUS award holder, recognised by top employers

Amity University- BSc. Business management                                       CGPA 9.51 (overall)                                                                                   2021                                                                                                                                                                                                                                                    ● 03 times 100% academic scholarship holder and silver medal holder for being 2nd in academics                                                                                                                                                                                                                        ● Social media and marketing head of fashion and choreography society, organised events and raised social media growth by 5%

The India school -Commerce (High school)                                            93.5% (overall)                                                                                           2018                                                                                                                                                                                                

● Awarded and recognised for being best student in Business studies

WORK HISTORY

Marketing account manager                                            HP Studio                                      Gurgaon, IND Aug 2023-current

● Led 20+ projects independently, collaborating with 15+ stakeholders, achieving significant quarterly growth of 87.76% from Q2 to Q3.

● Developed expertise in people management, business operations, and social media marketing by Managing stakeholders and creative team across business units, fostering strategic relationships.

● Led social marketing strategy (ideas and concepts), planning (Social Calendar), and execution aligned with company objectives and collaborated with internal creative teams for campaign ideation, content creation, and supervised ad creative development.

● Maintained HP India brand health through strategic communication on platforms like IG, FB, X, YT for HP India by Conducting market research to inform content and creative strategies, and Staying updated on consumer content preferences and competition activities (Dell, Lenovo, Canon, Epson etc).

● Additionally, conducted monthly reporting on total engagement and conversation engagement, analysing creative performance and made data-driven adjustments to enhance channel engagement on IG, providing recommendations to the internal creative team and stakeholders for campaign ideation and content creation.

● Collaborated extensively with cross-functional teams to ensure seamless alignment of product and new product introduction (NPI) launches with social media strategies and objectives.

Content Marketing assistant                                          Preplaced                                         Gurgaon, IND May-Aug 2023

● Strategized, planned and executed Email and Whatsaap marketing for the company using tools and software like Mailmodo, designmodo, message bird  and customer.io, for setting campaign journey and flow, and enhanced the open rate, click through rate and submission for both email and Whatsaap by 20%.

● Brainstormed and presented various content related ideas, and wrote articles, blogs and newsletters as part of different projects using SEO optimized key words. In addition worked with AI tools like chatgpt, copy.ai, midjourney etc.

● Created and monitored UTM links using re-brandly for different webinars and campaigns. Further, worked on tools like Miro and notion for collective brainstorming.

● Worked on multiple lead nurturing campaigns by talking to the mentees and understanding their pain points. In addition, designed the overall look and feel of the campaigns by coming up with campaign name, campaign hash-tags and mascot. Along with this, facilitated ideas and suggestions on improvements for existing campaigns and email subject lines.

● Facilitated in defining monthly goals (projections) and monitored the overall campaign performance through Mixpanel.

Brand Partnership Executive (Mar-May)         House of creators (Vidhigrha Tech)             Delhi, IND Feb-May 2023

● Reached out to brands via cold calling, email and Linkedln, and collaborated with the marketing managers / brand mangers of different brands like Health Kart, Vansaar, Swiss beauty, thereby bringing 20% new business.

● Identified the Influencer marketing needs of different brands, established a marketing brief and helped brand launch different campaigns by brainstorming on different ideas.

● Coordinated and managed  operations team to ensure that everything is in check and brand requirements are met.

● Formulated a pitch-deck for the company, and represented the brand via different mediums and platforms.

● Got awarded with the Above and beyond employee award for hard-work and dedication.

Influencer outreach trainee (Feb-March 23)

● Short-listed and analysed different creators and Influencers’ profile on Instagram, You tube, Linkedln and Telegram as per the briefs of different brands like Cambly, ET money, IDFC CC, Matt look, Amazon, and Lens kart.

● Reached out to different creators and bloggers and negotiated their price as per the target price set by different brands giving 90-100K revenue to the company in the first month.

● Collaborated with the creator on editing and finalising the script and content of the integrated video/ Reel/Post/ dedicated video for the advertisement on different channels.

Marketing ambassador                                                                           Mix-match me                                        London, UK Jul- Sept 2022

● Conducted primary market research through a face to face interview, co-ordinated feedback and analysed data by generating useful insights, this helped the employer in making informed strategic decisions regarding the business app.                                                                                                                                                                                                                                                                                                                                ● Produced content for social media platforms such as Instagram and Tik-tok through applications like Canva and Inshot. Further to this, wrote articles and blogs,enhancing business communication via different mediums by 10% from 2% as informed by the employer.

Branding & digital marketing representative                                        1st2Notify                                         Bristol, UK Mar-Jul 2022

● Managed email via Mailchimp software and influencer marketing that boosted the rate of repeat business from 10% to 18%.                                                                                                                      ● Created and edited over 200 Instagram, You-tube, Tik-tok and Twitter content. Additionally, designed business card, and filmed videos. This helped the business have impactful content online.                                                                                                                                                                                                                                                                                                                                                     ● Implemented marketing strategies and content ideas that increased sites visits by 50% and increased overall revenue by 15%, which was through purchase of memberships.                                             ● Conducted secondary market research by studying statistical reports online, which enhanced overall consumer targeting, and helped detail a social media calender.

Brand representative                                                                               Hollister                                                  Bristol, UK Apr-May 2022

● Resolved in store customer queries, advised customer on the best fit, thereby increasing consumer satisfaction from 80% to 90% based on successful customer interactions.                 ● Monitored functioning of the store through visual merchandising.   ● Convinced customers, helped them locate the merchandise, and assisted in enhancing brand image, thereby increasing customer sign-ups and in-store purchases by 20%.

Field Researcher                   Havells (FMEG)                                                 Delhi, India May- Jul 2019

● Examined and analysed organisational data by conductive field research.                                          ● Quantified marketing insights and mapped market research, generating insights for the firm.

Volunteering

Social media lead                                                          Creative tuition collective                                                                                                Bristol, UK Jan-Mar 2022

● Directed the social media channels for the NGO by advising on what would work best. ● Aided in marketing and promotion of the NGO, presided over visits to local school and conducted workshop for students.

Project manager Desire society NGO                                                                                                                 Delhi, India Nov -Feb 2021

● Educated HIV+ children in fundamental academic areas and facilitated social awareness discussions, increasing donations to the NGO by 30% .                                                                                ● Facilitated enjoyable workshops and activities, while also raising awaren

LANGUAGES:                 Hindi (Native)                               English(Professional)                                                Spanish (Beginner)

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