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For HP India
Here some of the examples of monthly newslwtters and email campaigns I have produced while working for a startup based in Bristol. My work involved sending out regualr emails to the subscribers and monitoring the email analytics



I have worked on different research projects as part of my academic and professional experience. These have included both qualitative and quantitative data analysis.
My Academic research projects include:
Use of storytelling as a branding tool to understand consumer feelings in fashion industry (2022).
Creative advertising and consumer behaviour in Fast food industry (2021).
Effect of branding on consumer purchase decision in beauty care industry (2020).
My Professional research projects include:
Research on consumer awareness about the brand Havells. (2019)
Secondary data analysis for understanding the consumer behaviour and demographics for NFT market (2022)
Primary data analysis and collection, which included Observation and face to face interviews, for potential a fashion App (2022)
Below are a few examples for content I have created for different social media platforms like Instagram, Tiktok, Twitter, facebook, and Linkdln



I have tried my hands on photoshop!



Here are a few examples of blogs and articles I have written.
Ever found yourself jumping from one website to another while shopping online? Then look no further than Mix-match me shopping app. Mix- match me offers consumers an ultimate shopping destination where you can explore, compare, and select trending outfits from all your favourite brands.
Born out of frustration of flicking through endless websites and mobile apps, Mix-match me offers multiple brands in one place. Choose from the whole collection of brands such as H&M, Zara, Gap and many more, limiting the need for countless tabs to be open.
The new fashion comparison app is here to assist you in navigating and shopping from a wide range of options at the comfort of your own home.Although a work in progress, Mix-match me has big plans to include luxury brands in collaboration with Net-A-Porter, Outnet and Farfetch, making it stand out from the crowd.
At Mix-match me, we believe that every shopping experience is distinct. As a result, we provide you a comprehensive look at the most recent brand collections as well as a wide choice of offers and discounts on different brands.
We understand your lifestyle and value your time, therefore, through our platform we want to limit the overwhelming number of searches you make every day. We have carefully curated your 'lucky mix,' allowing you to select and create an outfit that suits your style.
Mix match me has vowed to serve its customers to the best of its ability, therefore, we aim to bring trust, love and convenience at one platform. Our customers are eco-conscience, and make considered purchases.
So we want you to join us on this journey.
For more information visit: https://www.mixmatchme.com/
Here are a few certicicates I have obtained over the years



and many more…..



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This marketing campaign was used to drive audience to the social media channels and generate curiosty by using reverse psycology as a marketing technique.


As part of social media marketing I worked on getting a NFT quiz filter for Instagram. This was an exciting way to grab the attention of the audience.
A giveaway with exciting prizes was launched on Instagram. The winners of the giveaway were randomly selected. This giveaway brought a lot of customers to the page, and ultimately to the business.


This campaign involved going to different people and asking them if they would choose a Moon bird NFT over Porsche, with an aim to generate awareness about NFT and the brand itself.
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